Small Business Marketing For Dummies, 2nd Edition, is especially for businesses
like yours that operate without the benefit — or the expense — of a
high-powered marketing vice-president, an award-winning ad agency, or even
a staff person dedicated full-time to the task of managing your marketing
program.
Every example is directed at the businessperson who wears all the hats and
markets in whatever time remains. If that person sounds a lot like you, keep
reading!
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